How to level-up your career in property with Avella Collopy

The Relab team chat to Avella Collopy, Regional Director for Opteon New Zealand's Government Services, about to level-up your career in the property industry, her top tips for building her career and opening up to new opportunities, and the reasons why Avella loves working in property.

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Transcript

Stacey: 0:55

Kia ora koutou and welcome to the property collective podcast brought to you by Relab. I'm your host Stacey Fairclough, content manager here at Relab. And today I'll be joined by my cohost Lou Donnelly-Davey, CMO at Relab. In today's episode, we'll be talking to the wonderful Avella Collopy. Avella is a regional director for Opteon New Zealand's government services business, and has a wonderful chat with us about building success in the property industry. And the importance of building a supportive network around you. Let's get started. Avella, can you tell us a bit about what you do in the property industry and a bit about your back?

Avella: 1:38

Yeah, sure. Hi everyone. Excited to be a part of this webinar today and thanks to Relab for the opportunity to take part. So I'm the regional director or one of the regional directors at Opteon and also a registered valuer. I look after the government and advisory side of the business while also working with the senior leadership team within the market valuation side to drive, you know, strategic initiatives. Here in New Zealand. So that's the majority of my role.

Stacey: 2:08

Cool. Lou, did you have a question for Avella?

Lou: 2:12

Yeah. Hi everybody. I'm Lou. I'm the Chief marketing officer here at Relab and me and Stacy work in the awesome marketing team here. Avella. So nice to have you here. I met a Avella at the Property Institute Conference. Back in July. Yep. August back when we had a little bit more freedom. So it was super cool to meet Avella and Avella actually won an industry award for women and property during the course of the property Institute conference. So that's super cool. It's super nice to. See loads of women a in the industry, but b, even more putting their hands up and wanting to be part of the property industry. And Avella is a shining example of somebody in the property industry who's, who's using your voice and who is standing up and, and who has been seen and heard. And we're super excited to have you here. Avella my first question would be you know, as a, as a property company ourselves, you know, we work in data, but. Data's kind of the secondary thing that we do here. Well, the first thing we do is and our main aim is to help property professionals and whether that be property managers or real estate agents or developers or architects even to be more successful in their roles. So my question for you would be what does success look like for you in, in this industry?

Avella: 3:31

Yeah, sure. I'd probably start by saying that my idea of success has changed a lot over the course of my career. I've been with opt in for eight years, starting, you know, in Perth West Australia as a graduate and then moving to New Zealand, you know, in 2017, so five years ago now, which, Seems crazy. And I think yeah, when I was a graduate to now, my idea of yet success yeah, has changed, changed wildly. But at this point in time, you know, with where I'm at with my career and the business and that kind of thing, I think there's probably two main factors in terms of. You know, that drive everything I do and, and how I perceive you know, success I guess. So the first is people. So our people are the really, the foundation of our business and, and any business really. And driving a culture of success and ensuring that your people have the tools they need to succeed and realize their career goals is. Extremely important. If, and in the same way if people feel like they don't have what they need to succeed, you know, do they feel comfortable going to their manager or to someone else in their team and expressing that they don't have what they need? To, you know, achieve their goals or do a task that they're working on, you know, that week or, or, or something like that. Without facing any sort of repercussions or, you know, a, a comment that might put them down so then they don't ask the question again, and then they make more mistakes. And it kind of has this like, compounding sort of influence moving forward. So I think the first thing is definitely, you know, that people side and, and really as a people leader, I'm only as successful as, you know, my team around me. If, if they're not succeeding and that they don't feel like they're doing, you know, a contributing to the business and you know, they're not happy to come to work every day, then I'm, you know, not doing a good job as a people leader. So that's certainly one of the first things. The second part is that customer. Side. So, you know, customers are at the core of, you know, what Opteon in does. Particularly creating technological solutions for them that drive efficiency is definitely been one of our, you know, core focuses, particularly over the last two years. And this can be anything from, you know, reducing turnaround times on jobs or uplifting data and creating those kind of integration packages between systems that reduce that manual handling and, you know, enable people to do a better job in less amount of time.

Lou: 5:53

Yeah, I mean the people ask think is super important and I know you know, I've been in the tech industry for for around about a decade. And it is, it is that people part of the puzzle that, that makes a little difference and that is possibly apart from you know, achieving our targets and watching the company grow and seeing the amazing. Things that our customers are doing. I think that my favorite thing is the people aspect of, of the role. And here at Relab I also wear an HR hat. You know, we're quite a small company. We're only 10 people at the moment, so I also wear the people hat. So yeah, that's super important. I think also when we're talking about success. And for me, I mean, I've got three kids and and success has changed for me over the course of the years. And now for me, success, you know, means being able to to, to be flexible in my work, to be able to work from home, even though we're all doing that right now. But you know, for me it's to be able to, you know, take the dog for a walk at lunchtime or, or go to my children's price givings or, or, or be present for them you know, doctor's appointments and then all of this sort of different stuff. So success for me isn't just those tangible touchable. Process things and results, but it also means, you know, having the freedom and flexibility to, to do my job and to do my job as a mum and as a partner and as a friend, and all these other things like really, really well. So, you know, there's a little, there's a few different things that, how, how we can look at success and I think for our customers You know, success looks very different to, to different people. And I think for our real estate customers some of them are in it to, to buy the Range Rover, and some of them are in it to put their kids through school. Some of them are in it because they, they're the sales hustler and they love this. This is what I should do on a daily basis. Yeah. And closing those deals and getting those sales. We've got one of our sales team, Vienna, I think she's in the chat actually. She calls our CRM out the pipe drive. She calls her dopamine pipe because every time she gets that sale and makes that connection with the customer she gets that hit of dopamine and it feels really good to help somebody. And it feels really good to, to see other people succeed. And I think that's what we do here at Relab and certainly you at Opteon in as well. Mm-hmm. is we like to see our customers be successful and for us as women. Yeah. It's super exciting when we see other women do really well and, you know, I was super excited to see you winning that award at The Property Institute it filled me with Goosebumps. It was so good to see the recognition of women doing amazing things in property at the moment. Yeah. So thanks for Stacey. I'll hand over to you for some more questions. Yeah, it's pretty interesting.

Stacey: 8:23

I guess we're all at different stages. Like I'm quite, I'm kind of starting out in my career, so I'm like just trying to learn as much as I possibly can and to do, do as many things as I can. And, in saying that, what are your tips for people starting out in the property industry?

Avella: 8:41

Yeah. There's so many things that I've learnt over the years that I'd wish I'd known when I'd started my career. But I think, so I've got sort of three top tips, Well, not tips, but I guess, you know, what I've learned and what's really helped me get to where I am today and you know, uplift myself and, and progress in my career and that kind of thing. So the first is network. Now, this doesn't come naturally to me. I don't enjoy. Well, once upon a time, I didn't really it wasn't natural for me to walk into a room of people and go up to a random person and go, Hi, I'm Avella and this is what I do. What do you do? And, and that kind of thing. And it's a skill that you develop over time. And I wish I'd started it earlier. I didn't really start to see the value in networking until probably three years ago. And you know, that's not a very long time ago, but since then, it's sort of It, it's created a lot of opportunities for me, which has been amazing. And I think if the more people you connect with and the more people you know, you expose, you know, learn from, I guess you, it really enriches your capability. You know, not only as a professional, but a person, if you're meeting other people with different opinions and that kind of thing, it sort of challenges you and, and forces you to think a bit differently. So that would be the first one. The second one would be building on your personal brand. And this might not be for everybody. There might be people who. Who are happy just to, you know, kind of work in the background and not do that. But for me it's been a really important step. And when my manager first said to me, You know, you need to work on your, on your personal brand. I didn't really know how to do that. It's kind of a very broad thing to do, but really I think of it as, you know, how do you want to be seen like what kind of person do you wanna be seen as by your peers? You know, do you wanna be seen as someone who has really great technical ability and is that person, you know that gets called when something. You get a really difficult job or something really strange, you know, something really strange happens in your day or whatever it may be. Or do you wanna be seen as a really amazing people leader, you know, that really strives to support their team and uplift them and, you know lead them through sort of difficult periods and that kind of thing, or potentially wanna be both. And it's really about, you know, elevating your reputation. And I think for me, having got involved in a couple of different things in the last few years, it's really led me to a lot of really amazing opportunities that I think if I hadn't have made the decision to work on that and put myself out there and put that myself out of my comfort zone, I potentially wouldn't even be sitting here right now talking to you guys. So, you know, it's those kind of things that that happen and you kind of reflect on'em and go, Wow, that was actually sort of a, a kind of pivotal. And then the third thing would be, and I think this is probably one of the most important things, particularly as women is to be resilient. I, you know, have faced a lot of challenges in my career particularly as a young female, and I don't like to, you know, say that and kind of go the wo is me young female card, but you know, it, there have been situations where that, that. Caused some difficult you know, yeah. Situations for me. And I had to be really resilient and at the time I can remember thinking to myself, This is too hard. I'm gonna run away. I'm gonna go, you know, do something else, whatever it might have been. And I'm really glad I pushed through those difficult situations because now when I'm faced with similar challenging situations, I know how to deal with them and I know how to move forward. And it's about sort of, you know, if you do have a bad day going, you know, this is what I said to myself, I have a really bad day and something really terrible, you know, happens. I'll say to myself, Okay, I'll give myself the day to be annoyed about this, to kind of be upset about it, you know, whatever, whatever you wanna, however you deal with it. But then tomorrow I'm gonna come back and I'm gonna go, How do I fix it? What's the solution? How do. How do I move forward? Because at the end of the day, it's happened. You know, you can only, you choose how you, you know, deal with situations and if you choose to come back and think of it pragmatically and, and how you can fix it it'll teach you a lot moving forward when you're faced with other difficult scenarios. So that, you know, and I've learned a lot through, through trying to build that resilience, but it is, it is challenging definitely.

Lou: 12:50

I hear you on that in my formal life while I was still in the tech industry but I had built my own tech company and I remember vividly standing up in front of VCs asking for money. And boy, that can certainly build your resilience pretty damn quick. So you know, doing the, doing the, doing the funding around a capital raise is probably one of the scariest things that you can do. You've got your, your idea and, and your product that you're building and, and standing up usually in front of Men what it was. Yeah, it's definitely changing now, but you know, that, that was pretty scary. But also I think the resilience with the resilience aspect. I think there's a, there's a component there about removing your ego, and I think there's a component there about, you know, waking up in the morning or, or when you're having those tough conversations or you're faced with those challenging situations that you can, you remove your ego from the situation. Nine times out of 10 you're going to be able to see things with a much clearer mind and a much clearer perception because you can you can put. Your past experiences aside which is sometimes incredibly difficult because we do carry those traumas with us. When we might have had an experience with a colleague or, or with a manager or you know, with the percentage of acs and you, you do tend to stack those up and you do tend to carry them along with you. And then when that situation happens to you again your body and your mind automatically goes back into that fight or flight mode. And it brings up the last time I did this, this happened. And if you can take your ego out of that and if you can put yourself in a position as a fresh experience, a fresh. A fresh perspective. Then I have learned that, you know, it, it is much easier to sail through those challenges and sail through those challenging situations or conflict situations even as well by trying to remove your ego a little bit. But boy, that is a work in progress. I'll tell you.

Avella: 14:39

Yeah, I don't think anybody's mastered it, to be honest. I think we all have where we're like, Oh, is this gonna, you know, is this gonna work out? I remember that last time. You know, that kind of thing. So it does get easier, but I don't think it, it goes absolutely.

Lou: 14:52

Like I said, I've got teenage children and certainly They are learning resilience at the moment. And it's quite nice just to feed off each other and it's quite nice to, to recognize a situation where a stressful event or something's happening to them. And then you know, and I know that in a week or a month or a year or whatever they will look back and, and this will be a learning experience and they will build that resilience. So, you know, it's super cool when you do have kids my age kids, and you can learn those lessons alongside them. So, yeah, that's pretty cool. Hey, I'm gonna move on to a slightly different tack now. So here at Relab, for anybody that doesn't know we provide really robust data and insights to people in the property industry. And so, you know, we're a data company at, at the very core of what we do. However, as I mentioned earlier our core goal is to help make our customers more successful at what they do and whatever success looks like for them. Mm-hmm. How does data impact what you do?

Avella: 15:46

Yeah, so data is becoming one of those things that's, you know, really valuable and really, really important to not just property and tech companies, but all kinds of businesses. And, you know, in what we do in terms of. The government work and the rating valuations, it, it's probably one of the most important aspects of our job. So our role and our responsibility as the valuation service provider for local councils is to ensure that we maintain and we're continually improving that data so that council's customers can, you know, benefit from its use. And, you know, particularly during lockdowns you know, Auckland being in lockdown for the. I don't know, is it 10 weeks now? However long it's been. You know, we haven't been able to do our usual processes, so we haven't been able to travel inter-regionally if we need to go and inspect a property or whatever it might be. So having access to data while we're all locked, you know, locked down at home, makes our job so much easier. And if we can rely on the data and know that, you know, it's a reliable source, it's got the correct information. Then, then we set ourself up for success and we are able to do our job properly, which means that our clients benefit from, you know, us completing those tasks from home. And it doesn't stop us doing our job, which is, you know, having that, again, that resilience and being able to sort of transition and change in challenging times like we've seen in the last year, 18 months. So it, it's extremely important and something that, you know, we pride ourselves on, you know, having a good high quality set of data internally. Yeah.

Lou: 17:22

It's about high quality data and accurate data. And I, you know, I've seen over the years throughout my tech career with the varying stages of big data emerging and the importance of access, timely access to robust data sources. And you know, you can see that with the many companies that are popping up in, in PropTech. At the moment. You know, the data is at the core of most of those companies although we did have a very cool guy that came on to our last webinar. And he was from Qorox and he was doing 3D concrete. So, you know, there are innovations in those other spaces as well, which was super cool. But the majority of what we are seeing pop up in, in, in probably tech right now is centered around data and I think there's you know, to be able to latch onto that as a property professional is, is super important for us to be able do our jobs properly. And I know first thing I do every single morning is look in Google Analytics, you know, all about the data for me. Cool. Stacey, I think you might have a couple more questions for about

Stacey: 18:26

Yeah. So I'm gonna change it up a little bit as well. I guess if with lockdown, you probably can't, you know, the events won't be happening at the moment, but what drove you to start your women property group?

Avella: 18:38

Yeah, sure. So as I mentioned earlier, you know, I came came to New Zealand five years ago and initially I was only meant to be here for six months and ended up staying. I love it and I feel very fortunate to, you know, call, call New Zealand home. But as I sort of progressed through my career here I started to realize that, you know, I didn't have much of a network. I didn't have much of a base in terms of you know, I had my work colleagues and that, and they were awesome and that kind of thing, but I didn't have, you know, that person to kind of bounce ideas off that wasn't related to my day to day job, but more around, you know issues I was facing in terms of, you know, struggling with perceptions from some people I worked with in the industry. Particularly, you know getting my certification in Australia, it was kind of viewed that, you know, that was sort of a lesser standard than getting my registration in New Zealand. So it was like all these different things that I was facing and my manager actually put me in touch with a colleague at Auckland Council and we got chatting and talking and all this kind of thing, and she was facing some very similar issues that I was facing. And we were kind of talking about it and we said, you know, there's nothing, there's no network, there's no readily, freely accessible network for women in our industry. And so we were like, well we'll just start one and we'll just see if people are interested and if they actually care about what we have to say or if, you know, if this will work. So our first event had 10 people and it was like, you know, mainly people we knew and and friends and that kind of thing. But afterwards we were really, we were really buzzing. Like we had a really, you know, positive energy about it. It was like, you know, this could actually be something that's really valuable. And since then we've gone on to have events you know, that have been endorsed by PINS. We were, you know, and still are looking to do an event with velocity. You know, so it's, it's something that sort of evolved and. You know has got a lot of traction. And as you said, Stacy, you know, at the moment we can't do face to face events. And I think face to face events will actually look a bit different than they probably did pre covid. But, you know, we'll evolve and, and so we're looking to, you know, maybe have a more web-based sort of, you know, event style thing moving forward. And the group, you know, our group's grown from, you know, that initial 10 people in 2019 to now having over 160 people as a part of our group in LinkedIn. So it's been really cool to be able to connect people from different industries. So not just valuers, but you know, property graduates real estate agents, property developers, property lawyers you know, people involved in tech. Like, it's been really amazing to see how it's evolved and yeah, we really, you know, we started it. We felt like there was a gap and there was a gap. And now, you know, it's great to see that there are more initiatives popping up, you know, around New Zealand to support this and, and drive this change. So yeah, it started off as a little, you know, as a little idea and it's kind of grown into this Yeah, this great, this great thing. So yeah.

Stacey: 21:43

Yeah. I love that you just went and went away and did it yourself

Avella: 21:47

Yeah, we were really nervous. We were like, you know, do you think, what if no one, you know first, like, what if no one shows up? And we were like, Just have a wine and pretend it didn't. Pretend it didn't happen, kind thing. But you know. Yeah. It's like one of those things you have to sort of put yourself out there. Try and drive change and sometimes it works and, and sometimes it doesn't. And you know, you kind of, if it doesn't work, you pick yourself up and you try something new and yeah, we've had great sort of buy-in from it. So we just hope that we can continue to provide those connections and, and networks and, and hopefully, you know, have a face to face event really soon.

Stacey: 22:22

Yeah. And how has that network impacted your career?

Avella: 22:27

I think it's provided me a lot of opportu. That I probably wouldn't have had, you know, access to previously. So I guess all the things we've talked about this morning in terms of, you know, that building the network, the women in property group, being resilient and sort of pushing yourself out of your comfort zone. Like they've all, they're all separate things where I've all sort of worked together to, to take me to where I am today. And, you know I think. I hadn't of started to, yeah, put myself out there and build those connections. You know, I, I wouldn't be involved in so many great things that I am today. You know, so for example, I last year I joined the PINS Auckland Branch Committee, and this year became the chair of that committee. So that's, you know, something that's really exciting for me and hoping to, you know, build a lot of you know, momentum in, in that role. I've spoke at several PINS events, you know, I'm, I'm speaking here this morning and you know, more recently, which is something that was a bit. out of the blue and something I didn't think I'd ever be involved in. I've been working on a TV program with Clark Gayford. So, you know, that's something that I would've never thought that I would've done. And it came up from, you know, obviously being involved in the industry, driving, trying to drive this change and trying to connect more, more people within the property industry. So yeah, it's been pretty amazing. It's like one of those things you, I didn't mean for it to happen this way, but I kind of just identified certain things I wanted to do and now when I look back on it, it's sort of like, Oh wow.

Lou: 23:52

Is that Clark Gayford thing? Is that, that property program that he's in, Yeah Moving Houses, but it has ah, cool.

Avella: 24:01

So I've been on the last two episodes a bit of a plug here, but if you wanna go check it out, It's on TV and on demand. And then yeah, and then I'll be on next week's episode two. But unfortunately because of lockdowns and stuff, I haven't been able to be on the other. It's awesome.

Lou: 24:16

Hey, I've got a couple of questions. What would be your advice for somebody that was thinking about a career in property they, you know, potentially haven't gone through a university and, and, and are an architect or something to that degree. But you know, potentially thinking about going into to be a valuer or to maybe get into real estate as an agent or even to join a tech company like ours. And by the way, we are always hiring. So just set me up if you, if you're for something. So do you think, is there anything they should do or should they talk to or yeah.

Avella: 24:48

Yeah. So I think property is one of those area. which can provide you an awesome career because everybody loves talking about it, and there are so many different things you can do in terms of valuation, development, real estate agent whatever you wanna do, what. What would be my suggestion? I definitely think, you know, you could reach out to the Property Institute of New Zealand go on their website. They have a lot of really fantastic information regarding, you know, different careers and, and that sort of thing. Feel free to reach out to me if you want and if you're looking to get into some sort of area, I'd be happy to chat to you about, you know, what you could do. And, you know, if you are looking to get into valuation, there are, you know degrees and that kind of thing you, you need to do. But I would really just do a bit of research and, and find out, you know, LinkedIn is a, is a fantastic resource. You can find out so much information on there about lots of different companies and a lot of different careers.

Lou: 25:40

It's quite funny actually because across my career I have, you know, started various groups and of different individuals. And I was just thinking the other day, Hmm. Really cool if there's a woman in property group and voila. There is, which is super cool. I was gonna say too, my dad was actually a valuer back many, many years ago. And I have I've got memories of when I was off school, must be school holidays or something, and I would hold his tape measure for him. We'd go around, this is back in the eighties, it would go around the houses as a wee tot would be holding this tape me there and he would take the Polaroid pictures and I'd get to hold them while they were processing. Cuz that was, you know, way back when I was a wee tot and I used to sit under his desk while he was doing as first, he had his own valuation company. So I had fond memories of that. And then he actually progressed onto being a real estate agent around Central Otago in the latest stages of, of his career. So look there, there's a ton of things you can do and properly. Yeah. I had a very short as a real estate agent after I'd finished my start up. Cuz we were living in Queenstown at the time and I was thinking, mm. What am I gonna do? Didn't really wanna do another startup. Wasn't a lot of jobs in Queenstown. And I thought, Oh, I'll give that a whirl. And that was super fun for Harcourts down there. And then, but then when I moved through to Dunedin I got back into the tech scene again, and, and I've been working for some tech companies, but me and the CEO of Relab, we met at a cryptocurrency company up in Auckland. And then we sort of both went our separate ways. And then one day outta the blue Knight rings me up and, and says, Hey, what are you doing Do you wanna I come on this crazy ride with us? And I said, hell yeah, let's, let's do this. This sounds like something I could really get my teeth into. And super exciting that it's in property because you know property. An area which I'm personally really interested in. You know, I've got an investment property quite recently here in Dunedin. And you know, and having that background with, you know, that was how we grew up. That was what put food on the table for us. It's quite cool. It's quite cool to have that sort of full circle. So. Yeah, it's, isn't it? So what, what I love about the property that's a industry is it's ever changing. I love the fact that there's a load of really smart, really talented women in it. And you are a prime example. And as is Stacey, we're so super lucky to get Stacy into the Relab team. But I also love the fact that it's gritty. You know there's some real grip behind it and it does take some brain power. And, you know, the sky's the limit when it comes to innovation and when it comes to what's next for us as a, as a company here at Relab but also in the valuation space and also in all of these other spaces. We're gonna be joining plenty more webinars on innovation and PropTech over the course of the next few months. So that's super exciting. But it'll be cool to hear you know, what you love about the industry just as sort of a, as a closing as a closing sort of question.

Avella: 28:26

Mm, mm-hmm. So what I love about it is it kind of brings together All the different things that I always wanted in a job. So there's the people side of it. There's the side of it where I actually have to think about, you know, what I'm doing. And, and every day is different and, and every day brings new challenges and, and new successes. And you know, as you said, there's so much innovation and so much potential and opportunity in the New Zealand property market. You know, we have. So many things that, you know, will make our jobs so much easier in terms of tech data, all that kind of thing. And if you were to get into a property job, now, I guarantee you in five years time it's gonna look completely different. And I can tell you when I got into property, you know, like you were saying there Louise, the, the Polaroid, I remember writing on what was called a tick andf flick sheet. And it was basically a two-sided, A4 piece of paper. And you'd had to. What was on the property and then you would enter it into the computer, whereas now it's obviously all on tablets and, and that kind of thing. So, you know, that's what I love about it is. It is always changing and there's, there is always new technology coming out and there's also a lot of opportunities for people. You know, you can go and do basically whatever you wanna do, if that's what you're interested in. It's just about finding the right niche or the right company and what you are passionate about. And, you know, if you do find the right company, they'll support you into, into whatever you wanna do. And, and I think that's what's so fantastic about it. You can go. You can start down one path and then move down another one, you know, within two years, or, you know, six months, whatever might happen. So I think that's my favorite part about it is.

Lou: 30:03

You know, I think if we look back on the careers of any of us you know, you'll see it's not a linear line. There's no, there's no A to Z and it goes like this. You know, it's up and down, it's curvy. It's a squiggly line. And I love that. I love that. You can start in one place and and it was like you say, it's through networks. And it's through taking up those challenges and taking those opportunities and you know, putting yourself forward that you're gonna get those. Look, there's so much more we can talk about. And, you know, we'll probably get you on again and maybe we'll have a panel of six different women and I think that would be probably pretty cool to just get some different viewpoints. So thank you. Thank you for, Thank you for joining us

Avella: 30:40

Thank you so much.

Stacey: 30:43

And that's a wrap. Thanks to my cohost Lou Donnelly-Davey and my guest today, Avella Collopy from Opteon New Zealand. This was such a pleasant chat about how to level up your career in property. Thanks so much for tuning in. Mā te wā.