Personal Branding and Social Media- with Deni Bevin

Social media marketing for real estate professionals can be a highly efficient way of building up your brand and community. But, it can be super overwhelming when it comes to creating content that not only attracts your audience, but also suits your personality and branding.

In this webinar, the Relab team will be joined by Deni Bevin, Real Estate Agent at One Agency. Deni has built up a great online presence through social media and is creating content that entertains and educates his community. Through his experience, we will provide you with tips that will help you to build your social media presence authentically.

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Transcript

Lou: 0:55

I'm just gonna introduce myself and Frankie first. My name's Lou Donnelly, Davy. I'm the CMO here at Rehab. Back into running these really cool webinars with you guys. Nice to see you all here. I can see everyone tricking, which is really cool. I'm joined here today with Francis, who is one of our sales execs at rehab. Francis. I'll just let you introduce yourself while I see everyone else trickling in and I'll just check on.

Francis: 1:20

Cool. Good morning guys. How's it going? My name's Francis Kane. I've been with rehab for six or seven months. Been loving it so far. I work quite closely with agents, just helping them use rehab. I go out to branches, speak with branch managers as well, and I really enjoy hopping on the webinars as well. So I think this is my second one, Lou. Yeah. Lucky number two. Yeah. Yeah. Oh, cool. Well, it doesn't look so lucky at the moment, Francis, because we're Oh, Denny is trying. He's in the chat still trying. Just whatever you did yesterday, Denny, let's try that again. Oh, there you go. He's gone out sometimes going out and coming back in and getting moves really well. So today we're gonna be talking to Denny Bevin, denny's a really successful real estate agent down in Queenstown. And I had the pleasure of working with them when I was working at. He he does some really cool stuff on social media and it was a bit of a pioneer actually. When it came to doing short form content, video content on social media. Everyone sort of used to say, oh, what's the social media garb? And Jenny was one of the very first sort of people that really started putting his personal branding out on social media and. He really focuses on you know, his personal brand his connection to Queenstown. There he is, introducing you to everybody. Hey, we're here. Cool. Cool. So look, I'll just hand over to Jenny to introduce himself. Jenny welcome. Thank you for joining us today. I've done a wee bit of an intro for you. Why don't you just introduce yourself, tell us a little bit about your business how long you've been in real estate, and and then we'll just launch in with some questions for you. Sounds good.

Deni: 2:51

Hey Denny be. Born and raised in Queenstown. I've been selling real estate professionally for 18 years now. Prior to that I was a professional snowboard athlete for New Zealand and yeah, I guess so you get that when you live in Queenstown all your life. So that's pretty much been kind of my scene. I guess what we're talking about today is the element of real estate and social media and that kind of engagement. So that's what I love doing and I think there's a huge area for growth there as agents in that space. My wife for being in real estate was I wanted to, it was always kind of playing on my mind. As a professional athlete, the body doesn't last forever, so I needed to come up with something else that was going to see me employed. And also I guess. Real estate was quite attractive as you are kind of always doing something different and you can I guess play to your strengths. Everyone's a little bit different. I had some video skill and I guess a little bit of, you know, media kind of orientated stuff coming outta snowboarding and I guess, yeah, in the Discussion today. That's what I'll be kind of encouraging is because everyone is different. I think again, I'll speak from my personal experience, but sometimes real estate can be a little bit cookie cutter and there are some kind of repeat processes and, you know I see the same patterns occurring with you know, psychological processes for buyers and sellers. But again you know formally working for a larger company now working basically for myself. There was always a strong encouragement that the individual always the individual always sat above the brand. Brand comes in, in behind, but it's you they deal with and it's you that they trust. And I guess the element of social media allows you to have that working for you 24 7 and also instead of just shelling out heaps of money on various different kind of marketing concepts it takes a little bit of time, but real estate on social media is, is really good. And my philosophy yeah, coming into real estate was always, I'm going to be myself. The one thing I will say about video and social media, it does drill down to your. Pretty quickly. So it's really important to, again, be yourself and I guess we're in a service industry, so I'm always a big encourager of focusing on that. The money is a, is a natural byproduct of providing good service.

Lou: 5:02

Yeah, I love that. And, you know, that whole concept of, you know, just being authentic and, just being vulnerable in who you are and you can't get away from who you really are. And I, I, look, I really believe that everyone's got a gift and everyone's got some unique traits and characteristics and talents. and you know, if, if you really focus in on you know, being authentic I think that's probably why you've been so successful. Hey, let's talk about personal branding. So, you know, personal branding as an agent, you've mentioned this is super important. So you've got your brand, but personal branding and having you and your authentic self, a sitting above that Perth above that brand is really important. So, what are your tips for discovering your own personal brand and where is a good place to start online to build that personal brand?

Deni: 5:48

Yeah, good question. There is it can be, I guess a little bit overwhelming re all the different platforms that you know are available to you as an agent. There's the one word, which is omnipresence. I'm, you know, I was raised by a hippie mum and so there's that natural thing of, you know, and it's, it's not necessarily with, you know, people buying or selling houses and seeing an agent, but it's, it's with a lot of things you know, different brand elements, obviously with being able to track you online and things. Yet, you know, you'll, you'll think or you'll talk about, say gym. Winter's coming ski season. And then, you know, lo and behold new gym memberships will start popping up in front of you on your algorithm on social medias. So yeah, it's actually, they did a funny test on on a radio station and they, they said, oh, you know, we are going to, you guys have all got your phones, you know, rush hour traffic, whatever. We're gonna talk about the specific topic, come back to us in a couple of days and see what comes up on your phones. And it is, it is true. So I think you know, the, those the elements of The omni presence is really important. It can be a little bit overwhelming. There's, there's stuff like Hootsuite and other elements. Hootsuite is a program that allows you to multi, multi list across all platforms at once. However, that being said each platform provides maybe a different audience and it's slightly nuanced. You know LinkedIn is, is fantastic. You know, to be a a, a, a base level you know, person on their like paid account. It's not that cheap, but I, when you think about it,$725 a year or something you get access to a lot more professional kind of level people. And so perhaps your language needs to be a little bit different. Whereas I'm also on TikTok and so that's a little more raw. You know I'm obviously, you know, a advocate of helping people for real estate sales you know, and purchase. However, I'm finding myself answering a lot of tenant questions on there as well. Tenant and landlord questions. I'm a big advocate of mental health as well, mental wellbeing. So that's kind of my, so, you know, they generally say when you are going in, you know, you want to be Hyper targeted for your you know, for your industry. But I'm doing a little test on TikTok to be, you know, cause I'm being myself. I've got a couple of different layers there. Twitter's also pretty good. That's kind of. You know, coming back up, it's not so prevalently used in New Zealand. But it's worthwhile getting into Instagram originally designed for photographers to be able to put their work up. Went very very video heavy. The term reels those are quite short and sweet. Maximum sort of reels a couple of minutes. So you know, you can be. a bit quicker on, on those platforms. Instagram for those of you who are already on there, they've actually altered the AL algorithm recently to go a little to find a balance between still images, carousel images and video. So it's not just video. But yeah, so I think the omnipresence element is pretty important. And again, Figuring out what works for you. If you're coming out of another industry, perhaps, you know, like you know, a different sports different sales, you know, play to your strengths. And also things like Facebook are, are really good for community groups. You can get in there and get active and, you know, you need to, I think. I found in real estate that you know, working for bigger companies and, and gleaming experience of older people, often there was that you know, just ask for the business, which is really important. But I feel the new element is give, give, give, and then ask for the business. So provide value, genuine value, without any expectation of return. You know, cuz they don't, you don't want'em to smell, commission, breath even across the. So I think it's really important to yeah, look at the different genres, find out what works for you, play to your strengths. You know, like if you're part of the bowling club or the tennis club, whatever, like be the person on there that, that, so everyone in that tennis club and everyone that plays tennis in your area knows that you are the real estate person and that they can come to you. Without any pressure. You know, I even when I see a new listing come, come up and, you know, perhaps I miss that listing and I'm like, damn, you know, but I'll still wish them well and I'll still offer them service. You know, like, because sometimes unfortunately, the real estate industry. Get started with a bit of a, you know, used car salesperson brush and you know, my personal goal is to break that mold. So I think being really transparent and just offering service and yes, you have to put a lot of time in and it feels like you're smashing head against the wall. Because, but then occasionally you'll, you'll, you'll, you'll get a wind. I was doing videos on LinkedIn for a long time and I'm like, What am I doing here? Did an appraisal, asked the person, why am I sitting in here and said you know, I'm a ninja watcher. I've been watching your content on LinkedIn for six months. I haven't commented, liked or anything, but that's why you're here. You know, that was worth it. That entire, that one listing, which was a good listing and sold well that was worth all that time. When I put into that into that

Lou: 10:28

that's, it's funny that you talk about commission breath because Tom Panos talks about that too. Mm-hmm. and it's, I mean, the concept is, is, is funny and it's, it's hilarious to, to, you know, non-agent, but that is so true, right? Because people can smell it a mile away. Yeah. And the whole give, give, give thing, you know, that's, That's applicable across all industries our industry, you know, and, and particularly for real estate agents. So I love that. Hey Frank, you maybe I might have plagiarized that line from Tom I love it. I love it. Duplicate. So, you know, like, which is really good. And you know, that being said, you know, like if you dunno where to start as far as you know, what am I gonna do on there? Get on and follow some other people. Most people who are very active, especially if they have big followings, they will potentially still give you some intel.

Deni: 11:18

A lot of people, you know, like what you. I'm endeavoring to do is they offer their service for free. Like a lot of people in the states are, are really good. Yeah. Their market's slightly different. And the way they sell real estate is, you know, buyers, agents, sellers agents are slightly different, but most of the time, like I've interacted with some good people over there, but also find out what works and find out what doesn't work. I'm not a massive fan. I, I'll still do it. You know, just listed, just sold these kind of things. I find that a bit yawned, you know, and same you know, obvious. Changing market and agents always looking for, for listings. It has its place. But you know, like for example, in Queenstown, you know, I, I've been watching say other agents and there's a lot of, you know, like, you know, looking for a free appraisal, you know, like, you know how much stuff worth Yeah. And it's kind of like, yeah. And that's cool and, and, and it might work. Great. But everybody's. You know, so I think that our ability to offer service for, Hey, look, you know, like that's what I do, you know, like say on TikTok for example and I'm getting a few people asking questions. That platform's really cool cuz you can actually take the question and then you can make another video out of it, you know, and then that that works really well. So, so yeah, I think there's and again, just yeah, quickly on. Those different accounts. You don't have to be on every account. You can find out what works, but a lot like with a lot of other real estate marketing and advertising, from a personal agent brand perspective you need to do a bit of trial and error. You know, like some just listed you know, like in in the mailboxes or things like that. They work, they don't you know, we're moving into a world where we need to be recyclable and you know yeah, speaking openly, I think our Industry can be a little wasteful. And so like I'm completely paperless now, so there's some really good tools. I've got iPad Pro and a pencil a Apple pencil, and so anything physical is all signed there. Which is really good. People are getting used to it. It almost feels like paper which is really good. You've got DocuSign and a few other digital signature kind of elements and so those are, are, are pretty good. Paper still has its place. But yeah, just elements like that. So again social media is great one because yeah, we're often time poor, but if you're starting out as an agent maybe you've got a little bit of more time on your hands as it's a great opportunity to build your platform. A couple of businesses, Kiwi Waterpark is a prime example in Cromwell. So that's one. You know, those inflatable kind of, you know, jump in the water and, you know double bounce your mates and and that kind of thing. She didn't really have much marketing budget cuz she put her heart and soul and all her finances into building it. And so she just went hard on, on TikTok and then also on, on on LinkedIn. She speaks a lot to, to it on LinkedIn and it worked really, really well. So there's a huge opportunity. And also my. personal opinion is playing the long game, which is what you kind of have to play in real estate Yeah. Is in five to 10 years, if you are not an agent that's across you know, at least a couple of platforms, ideally all platforms with a, a strong element of organic reach then you're gonna be in trouble. So I think that you know, again, that omnipresence you know, the digital natives are coming into the house buying space, and then that will soon be the house selling space. And you know there's still some benefit of advertising, again, formally working for a large company. And asking more senior agents, oh, you know, how much money do you invest in personal profile? And they were kind of like yeah, just do heaps of vendor advertising and then you'll get promotion outta that. And yes, that is relevant. As another one I think from, from Tom was residency trump's loyalty, which is people are gonna look around the area for the people who are doing the business. Cuz at the end of the day, you know, you don't wanna, you know, like a novice or a club rugby player to go on. Professional rugby team. You want a, you want an all black, you know, sort of thing. So you want the person that's doing the job and you know, has that, that recency. So I think yeah, I think there's a lot to be said for social media. Perhaps not as much now, but definitely in the future from an organic perspective because advertiser advertisers are moving into the space as well. So then comes advertising saturation too. People really. To yeah, to connect with someone. They want to feel like they can trust them, that they're gonna do a good job, and that's the way to do it. Cause it's always working for you. Sorry, go Luke.

Lou: 15:24

And that's interesting that you talk about you know, going paperless and doing all this sort of things slightly different. And that in itself is part of your brand. And you know, that's gonna really appeal to some people that's gonna really tick the boxes for some people because people are looking to work with not just real estate agents, but companies and organizations who. Match your values, who meet you where you are at, you know, in terms of you know, what you believe in. So that's a really good one. Frankie, I'll pass over to you. I think you've got some questions that you wanna ask me as well.

Francis: 15:55

Absolutely. Yeah, absolutely. A lot of what you said, Denny, I totally agree with. By the way. I think the last 12, 15 years has been a super interesting time for social media paid advertising. you were speaking a lot about all the different channels, right? So say if I was an agent, I think it's super important to, to reach the widest audience possible, to be as active as you can on all of those channels. Mm-hmm. Facebook, Instagram, TikTok, Snapchat, a lot of the kind of content creators, even YouTubers, you know, they're posting reels across three or four different platforms. And I was just wondering, with real estate, A lot of the times you see profiles, which post a lot of similar content. what are some ways agents can stand out on those platforms?

Deni: 16:42

Hmm. Good question. I mean first I guess you know, like I dunno of the balance of the audience here today re you know, people that have been in the game for a little while that want to kind of keep revising or perhaps some kind of new people. But you know, I'm always a big fan of playing, playing to the strengths, you know, come winter time, always, always trying to do a video at the mountain, you know, Habitually drive up on the first snowstorm, you know, cause I've got snow tires and I'll do one from there. And I have the blessing of living in Queenstown so people like to live vicariously through through us locals if they're not here. So I kind of play to that a little bit. I mentioned a, a tennis club, that kind of thing. You know, if you like gardening, you know, put some gardening tips up if you, you know, we just got a new puppy. And it's my second staffy and I think I did pretty well training the first one. And so I'm getting asked a few people, so I'm just doing a little bit of content and stuff like that. The one thing I would say to, you know real estate agents, young and old is learn how to edit video. There's a lot of apps on the phone. TikTok is a really good, and I think that's why people find it. The editing facility on the phone's really easy. But that being said you know, if you are trying to have an omnipresence element with your video stuff You know, find an editing program that works for you. There's heaps of ones that are very simple. I'm a Mac person, so I was using iMovie for a long time. Comes free on the on, on the computer. I've moved recently to you know, final Cut Pro, which is a, a Mac tool because I kind of. I want more. And and also for me as well speaking kind of repeating again those the slightly different nuances of the different platforms is vertical and horizontal format. So I'm trying to work out to be able to, cuz you know, it's kind of like screen space as you're gonna advertise at the start of you know, at, at the cinema in your local town, you know, and you've got the screen this big, but your adss only that. or worse, it's super low resolution. You know, like you get the local ads at your local theater and sometimes the, the, the resolution that they put their ad up in is really bad. And it's like maybe this is more to the more longer term agents is radio advertising has always worked really well. But I, when I started radio advertising, I don't really do it so much anymore. I was like, what's the end result? Who's listening to this ad and what do they want to hear? You know, which was for me, kind of tradies and that kind of thing that are all like, you know, I actually got my, my buddy the lead singer of shapeshift to, to do an ad for me. And I wanted the ad 30 seconds. I wanted the last 10 seconds to just be a really awesome tune kind of thing. And then, you know, anyway, it came out and people liked it. What was. you know, it was you know, at the time, I think yeah, 10 years, 10 years deep in the game. So I've been doing real estate for 10 years and then that became you know, like a good conversation point. However, at the end I was like to, to the people listening to it. Oh. is it getting a bit older? Are you getting tired of it? And they're like, yeah, yeah, we're getting, we're getting sick of it. So you need to, need to change. Same, I do a little bit of stuff on Queensland trading, which most, most places have these trading pages, right. But I'm very sensitive. There's no way I'd go on there and go, eh, look at soy house. Because I'm gonna kill it. For, for most of the people I go on, they're like, I put up one the other day. You know, because it's been real hot and dry here in Central Otago and there was a little bit of remnants of a, of a, of a fire. Someone had had a fire just, just down by the river. I know. From walking there every day with my dog that the winds pick up. And last thing we need right now is, is, is a bushfire. So I put that up, or, you know, people tourists in Queenstown wanting to get a dog and then leaving to go overseas and looking for a forever home. And so I very carefully pitch that in. But I'm known as the real estate agent. That cares for the community. So like, if you are gonna go on those platforms or use the tennis club local suburb is a good one. And, and they're really amazing, those platforms, man. You know, like missing, missing pets you know, like security, these kind of things. The, they're amazing and you can offer a service. It's a piece of cake. You just go in there and say, Hey, you know, if anyone needs a hand, I've got a, I drive a high lux with a winch. So come one to time, I always say I'm on my local page, and at this point, Hey guys, you know, if you get stuck, let me know. You know, I love putting my chains on it. I like helping. And so that's, that's really cool because that, that sits in and front of. Is always key in our, in our industry. You know, and so you can be front of mind, not just. By saying, you know, know anyone, knowing anyone wanting to buy, buy, or sell. That's something I had to learn to do, to ask. You know, like, oh yeah, you know, gimme send me some puppy training tips. Cool. Yeah, cool. No, no, here you go. Hey. And you know, look, you know I do real estate, so look, if you know anyone buying or selling, and they go, yeah, yeah, whatever. But it tucks away and sits in the back of their head, and then sure enough, they'll be at a poker night or they'll be having a couple of beers, you know, oh, you know, we've just got an awesome job. We're gonna sell. You've gotta see my friend, man. They, they're really good and it's the omnipresence. Everything's always working for you. It's a pun in the ass, having to do videos and edit and learn all these tools. I, I put video. I love video. I put off learning how to edit and, you know, oh, I have to get, get more memory for my, for my computer. I have to get a new program, whatever. I wish I had started it a little bit earlier, like a lot of stuff in real estate that you finally do and then you realize it works. You know, I. People who have been in the industry a while can probably pick a few things that they wish they, they had started earlier and video editing and you know, using video tools is one of those.

Lou: 22:08

Yeah. Super interesting. I do, I, I remember last winter you uming people on the side of the road you know, seeing your post about rescuing people. And you know, again, that sort of sticks in your head and I think you know what you're trying to say there Is your lead with value first. Again, that goes across all industries really, doesn't it? Lead with value first and it's, it's that community building around your personal brand that makes sense, being genuine, being authentic. Going outta your way.

Deni: 22:37

Sorry. You know, slight tangent. But you know, like, so again, the different things. Facebook's getting a, I was gonna say getting a little bit older and there's a few other things, but it still has real relevance, especially for groups. For example, I bought a it's an electric motorbike called a siron, and it's really, really fun and that's quite a new kind of thing, and I'm into it. So I'm just about to start a local group and it's just for the Soran Rider, so that we can come together, we can be responsible, not, you know, we can't use the mountain bike tracks cuz we'll, you know, do too many skids on them and that kind of thing. But that's a little community. So for people perhaps starting out, have a look across the pages and see if you know people that like ginger kittens people that like growing weird vegetables. I don't know, you know, something like that. And that, that you are, because you've gotta be into it. You can't go, I want to do this because I wanna make money. I feel it's kind of heading towards a losing game. It should always be a byproduct. You should alwa, you know, it's real heartbreaking. Someone lists their property with somebody else you know, and then asks you for advice, but you just, you've gotta have thick skin and you've just gotta put on, even if you go and cry in the background, Put, you know, like, be happy, be genuinely happy for them. You know, like somebody listed with a, another company, I, I was the only agent out of the six agents they got that, called them to just check on them every week to 10 days. And look, you know, that house ended up selling with someone else, but they refer me now. because I was the person always in front and they follow me on social media. Some stuff, you know, they disagree like when I, when I put it up. And that's okay too, cuz in a world where censorship is pretty full on sometimes having us, you know, agreeing to disagree is also good. So but yeah,

Lou: 24:16

that, that's interesting too. Look, I think the most interesting human beings that I know you included and some of my family and, and some other people around the country are those people that can potentially be a bit polarizing. Now, Tom Penos he's, I love him, but he is quite full on, you know, he, he is the perfect example. Just like you, Jenny, that I think, you know, being authentic can sometimes mean being a little bit polarizing. You can't be everyone's cup of tea though, so hey, caution to the wind. Be yourself first and foremost.

Deni: 24:45

2080. I love that. I love, yeah, 80, 80, 20, you know, like 80 20, but you want 80% of people talk, you know, like yeah. There's even someone who goes, ah, yeah, don't really like that person, but shit, they're good at selling. Do you think you're gonna get a call? Yeah. Like that? That kind of thing. So I, yeah, absolutely. Absolutely. Yeah. I wanted to just oh, maybe I'll just, yeah. Cuz we, you know, running, maybe you wanna roll through any more, any more of the questions? I had a a, a thought about just kind of tips for video, but we'll see if that might just come out. Questions?

Lou: 25:14

So we'll probably do another five minutes of just chat. We've gotten through quite a bit already. I do wanna know how you actually record your videos. What do you use? Do you use your iPhone or whatever? And what sort of equipment do people need? You know, when they're starting out

Deni: 25:26

20 years ago, this is a computer, like, you know, people make millions of dollars with this thing. You know, like you just have to do it, you know, like that's the other thing as well. I think people get a, you know, like, oh, you know, like I don't know if you were working then. It might have been before. I went to a a conference off, used to work at Hartz. It was a big harks conference. Awesome. But this lady was from the States and she was like doing a, it was when video was coming on and trying to show it. Thing, but she was like, you know, she had to do a video, it was a Sunday with her, you know, with her family, and she was like, hold the camera up. You know, hide those chins kind of thing. But you've got, you've got this, this is ama, you can do amazing stuff on it. You know, you can get little gimbals and things that will steady stuff. You could just start with that. But it's interesting, it's like people, when we're selling their houses, they want to spend all the money on the Reno heaps, you know, tens of grand, but then they don't want to fork out. Three or four grand for an awesome marketing campaign to tell the world I've just invested in. This is the new GoPro. So GoPro 11. The thing I like about this, it comes, I've got a little media kit, got a light and a microphone and extra battery. The good thing is it has a, a certain format, a custom format, and it shoots at a really high resolution. So then for me, I can pull out vertical and horizontal formats. You. Then, you know, cuz you want to be using the format that the app you prefer likes, you know, like TikTok and Instagram need a horizon you know, vertical format. Whereas other stuff needs needs, needs. The other one so that I've got like a, a proper camera. So I'll shoot video. And I use it for stills as well. So I'm about to go up to Glenorchy this afternoon, and I've got a drone, a little drone as well, because I'll, sometimes I need to shoot my photos myself. And so I'll just kind of do that Most of the time I use a pro image works in Queenstown as kind of the go-to. But also you can't always book them at the right time weather, et cetera. So I've got the ability to shoot, you know, pretty good photos of a listing myself. I don't like doing it. It's always used the pro. But yeah, there's lots of different tools. I've got a couple of lights kind of going in the background at the moment as well. That's one thing for video is is a bit of lighting and then the other one. Sound like actually sound is more important than video quality. Like if they can hear you and a lot of the apps allow you to to put captions in as well. I think captions are really important cuz a lot of people listen without, without the sound on, on the bus or something.

Francis: 27:44

Really good from you have, oh, sorry, Lou from you have, there is you know, you've got three different kind of setups there to keep the content fresh I guess, as well. And you're speaking about drone footage, which always looks good in video. So yeah, I think, I think that's something to take note of just always. Switching up.

Deni: 28:00

Hundred percent. I mean, and also the element of like being very conscious of the overwhelm, you know, like that, oh God, I've got all look, you know, like coming up with excuses. Actually can't remember. Grant Parker, he used to work in Auckland runs the Walnut Hark office now. Good bugger. And we'd catch up stuff. And I was like, it was the, I think it was the third time I was like, yeah, grant, I really like your videos. Ah, I really want to do that. I really want to do that. And he was really good cuz he goes, well, you know, Danny, don't be the same, you'd just be the same as everybody else that says that same thing to me. And they never do it. And then, but that was really good cuz I was like, stuff, you and I sort of, and I got into, Try. Some people don't like the way they look, you know, age you know, there's no person and that kind of thing. Some people on Instagram have a really good success. One guy just, he just does diagrams. He just writes on a piece of paper, he preps this kind of thing. He's not even on the camera very much. He just talks, you know, like you can just go and. Film around your local area or you know, like bringing other people in, building inspectors, the local dairy owner, anything, you know, like you don't have to be on the camera all the time. Look, at the end of the day it is social media and they do want to know you. So you know, that element. But but yeah, just I think honestly, just start with this. you know, you can get amazing footage from it. Maybe actually, yeah, here's you go get this and oh, it's in the cupboard. I can't grab it. Just a, a simple tripod. You can get ones with kind of like grip legs so that you can put it at different places because often that, or you know, man, take your show off. That's a classic one. Take your show off camera in it, put something stable.

Lou: 29:30

So yeah. Yeah, you don't have to have all the fancy stuff, but yeah, and I think that's super important too. I mean, look I don't love presenting. I'm an introvert. I don't know about you Frankie, but you know, having a yarn with people, like on a webinar like this is super fun. So, you know, you know, the, the, the end outcome is so worth it for having to put your ugly money online, isn't it?

Deni: 29:52

Actually, actually, and, and on that, if you're doing stuff is, I used to sometimes when I'm doing things to camera, I'd like to shoot it in one piece and I found myself doing that kind of thing. And I'd, I mean, but it's good. you start to become aware. You know, one, when one realizes one is half asleep, one is already half awake. But but then also I, sometimes I'd muck a word up or th that's kind of that kind of stuff. Now I just let it go. I just topped the ends off know, like, sort of Exactly. It's, you know, you're human. So you know, you gonna sort of make little mistakes here and there. And I think that, that you know, speaks to, to who you are.

Lou: 30:29

It's funny actually uh, cuz you can see that I'm coaxing my daughter tricks at the moment and you know, trying to keep everything calm through the chaos. And I think when that I think it was a BBC reporter or something his, remember that one, his kid came whilst sitting in the room dancing when he was like literally doing this really important life thing. I think he broke them all for everybody to say, Hey, it's okay to have kids and dogs and partners. My my son walked into a meeting the other day with his top off and literally just walked in you know, looked like he was naked and you, you just have to let that shit go, don't you? So I think that's all part of it too, being authentic, being who you are. Hey, look, we're at 36 minutes, so what I'm gonna do is I'm gonna Frankie, I think you've got one question about top content themes. We'll quickly do that for two minutes and then we'll just jump this, a couple of questions.

Francis: 31:15

Yeah. So I was speaking earlier just about content that stands out, but maybe Denny, if you could su just suggest like three top themes people should focus on.

Deni: 31:24

I guess the top theme is being themselves. And then again, I'll try and as I, I've just noticed the chat. There's a couple questions in there. Perhaps what I can do is I guess, you know, rehab, you guys have got access to the people that were watching today. Maybe I could just try to throw a few links together. And a couple of people that, that I watch you know that, that have been really helpful for me is You gotta educate, entertain, be yourself. Show, show and provide value and show the professional person that you are. You know, when, if you are just rolling out content, hey, you know, the other day I had a, a situation with, you know keys, you know, like, but it is a legal obligation for the seller to provide a key for every lockable door that is always a pain in the butt when it comes to settlement and those kind of things. And people were like, you know, I, I did that on TikTok and got a. So like, find out what works through your experience. Start a little diary and go, you know, today that was a pain in the ass. Right? You know three mistakes I made. Mm. You know, like I, I'm a positive person, but fear of loss is a far greater motivator than opportunity. So maybe some people do hooks of of negative, you know, three, three way, three ways to lose money when selling. That'll probably get a lot more clicks than three top ways. It's just that one works, you know? But I, trial and error, you know, like even if it's a video that maybe didn't work or that kind of thing, you know, don't be, you know, leave it up. You know, a lot of people are like, oh no, it's not good. It's, you know, and, and don't, don't look for the initial approval kind of rating or seeking approval by getting likes and comments. Like you might get nothing. The, a lot of the people out there are called Ninja watchers. Remember that?

Lou: 32:58

Absolutely. Hey. Right, so we've got a question here from Matthew. Do you think that social media exposure can replace door knocking altogether? I ask because I find door knocking flaws and I'm comfortable for both parties. Yeah. I mean, look, we don't actually get door knockers here where we are. But, and I don't think I've ever had an agent knock my door. But what, what do you think about that?

Deni: 33:16

I would use door knocking if I want Intel. So I would come up with I would you. you know, come, I'd come in from the different angle. And if you are gonna do door knocking or you are being made to door knock get a bunch of free coffees, free coffee cards, and take those and just go, Hey, oh, I'm giving away free coffees. And then you just go and they go, ah, psychologically they are your five bucks. Claim coffee. And then go, Hey, I'm just trying to ask for example, Hey, I'm just, I'm going door to door, door to door as the local sales professional. Just trying to find out who rents and who. you know. Oh, cool. Like, maybe two or three little quick, quick things. Oh, cool. And on how long you've lived have you lived here? You know, Hey, w would you, would you like me to send you some information of the recent sales once every three months or six months? I'm like, house. And they're like, ah, you know, like, and would you like a free set of knives? Like, you know, like kind explain. I mean, but whatever works. If that's what you know, if you wanna do the airplane handshake, come in from five meters Oh, sort of. That's cool, you know, but own it. But yeah, I'm not much of a door knocker. I think the new doors are social media platforms. That's what I think.

Lou: 34:22

Perfect. Right. We're just sort of about at a time. Frankie, do you have anything else, Bernie, in your brain to ask Danny?

Francis: 34:30

I think we've pretty much covered everything today. I'd I'd just say I could sit here for another hour and listen to you talk about it, to be honest. Yes.

Deni: 34:38

Depending on the response, we can do it again. Couple of quick things. I know we've gotta go, but if you're gonna try the video content cut to the chase, they just want the information, you know, like, hi, I'm Queenstown, real estate man and blah, blah, blah. You got three seconds. Otherwise they'll keep scrolling. So, you know, you gotta do the Yeah, the hook is normally at the end. It's like our advertising you know, I'll end up waxing lyrical and then I'll put the call to action or the motivation at the bottom and then I'll always stick it at the top cuz you know, like you've gotta capture them and then they'll keep reading the whole thing. It's like all advertising like that you've got about, you know, like, yeah, you've got about three seconds to get you haw in. So they know what your name is, it's above you on your brand, on on whatever platform it is. You know, I'm real estate man. Yeah. So, yeah, just get straight into the information and be yourself.

Lou: 35:23

So Jennifer's asking for your Instagram handle. Hey, so we're gonna send out because there's a few people missing from registration to to live, which is normal. Everyone sort of different things happen. So what we do is we send out a recording of this afterwards. So you'll all get a recording. And in the email, I'll also put Denny's Instagram handle so you can go follow him if you want. Again, like create a connection. And the, the good thing is Denny's in Queenstown and a lot of you guys once from Austin, Texas, but a lot of you guys will be a lot of our clients are so, you know, it's always good too, you know, so you pick up the phone and say, Hey, Dini, I've got a client coming down to Queens, and you show them around.

Deni: 35:59

I love doing referrals, and I am always absolutely find me wherever and message me. You know, if you wanna have a big conversation, I'm happy to take a call. I do genuinely like helping people. Generally. My handle is Denny Bevin uh, or I'm Queenstown real Estate man. I'm TikTok. I'm just Queenstown man. So perfect.

Lou: 36:17

And also Jenny's touched. But he is a snowboarder and he goes up the mountain all the time. So if you want a little bit of FOMO around wintertime, definitely follow Dene because you'll get all the greatest tips on where the fresh powder and everything is too. So I really enjoy following that as well.

Deni: 36:33

Quick on referral, cuz you know, I've gotta ask for the business. Is that, If we do referrals and, you know, and it results in in something happening obviously, you know we'll, we'll all get paid but if it's in the winter, I'll take you he boarding or he skiing. And if it's in the summer I'll take you for a mountain bike trip. So and it's a long from Texas, but.

Lou: 36:52

Hey. I love it. I love it. I love it. So let's wrap up here. Frankie, thanks for co-hosting. This was me and Frankie's first time co-hosting, I think, wasn't it? It was we'll do, we'll do this again. Definitely 10 team would do again. And Denny, thank you so much for all your insights. And thanks everyone for coming. We'll wrap up.

Deni: 37:09

Thank thanks to yourself and obviously thanks to rela. What you guys are doing is is great. You uh, you guys have ge definitely been providing value. I've used a bunch of this content you've put up, so thanks.

Lou: 37:20

Oh, brilliant. Okay. See you guys a good day.

Deni: 37:23

Thanks, Steve. Have a good one.